Sunday, April 14, 2013
FROM FASHION TO NUTRITIONThe Mulberry Story
Do you have a favourite Mulberry bag; maybe the Bayswater, the Alexa satchel, the Del Rey tote or the newly launched Mulberry Willow?
We are all familiar with the British fashion brand Mulberry, and their highly coveted leather accessories; I for one have surrendered to the temptation of possessing my very own mulberry tree adorned bag.
FROM FASHION TO NUTRITION? So where does the nutrition come in?
I noticed an article in one of the Sunday paper supplements titled: ‘My sister’s death made me quit fashion - to grow the crop that could conquer bowel cancer’. Well, this tickled my interest for two reasons: firstly I wanted to understand why someone already working in fashion would want to quit what I perceive to be an exciting industry, and secondly as a Registered Nutritionist I was keen to find out more about this food crop and its link with bowel cancer.
On reading the article, I discovered the background behind the birth of the Mulberry brand - the company was named after the mulberry tree that grew in the grounds of Roger Saul’s (the founder of Mulberry) old school, and in honour of the Mulberry Harbour built for the D Day landings in 1944, and the tree emblem was designed by his late sister – and found out a little about the founder’s personal life, from the death of his sister to his new business venture.
Sadly, Roger’s sister Rosemary died from bowel cancer in 2005, but during her suffering she had dedicated time to researching a high fibre crop called spelt. Spelt is a nutritious and ancient grain, which can be used in much the same way as wheat (e.g. to make bread or pasta) but with the benefit that it doesn't seem to cause the sensitivities often experienced in people who are intolerant of wheat. The significance of spelt is that it is a high fibre crop, and low levels of dietary fibre in the diet is linked with increased risk of bowel cancer, which is the third most common form of cancer in the UK.
Roger parted with Mulberry in 2003 and was looking for a new venture. Roger decided to invest in a farm and, encouraged by his sister who had recently been diagnosed with bowel cancer and advised by her doctor to eat spelt, decided to grow spelt on his newly acquired farm. Since his sister’s death, Roger has developed his Somerset farm into the UK’s largest grower of spelt, and in his sister’s memory, he has joined forces with Bowel Cancer UK to jointly promote spelt’s benefits. You can find out more about spelt and purchase spelt products at http://www.sharphampark.com/ (NB: Spelt is not suitable for coeliacs).
This month is Bowel Cancer Awareness Month, when various organisations try to improve recognition of the causes, symptoms, treatments and outcomes of the disease, and as a Nutritionist I wanted to play my part in raising awareness and promoting the lifestyle changes that people can make to reduce their chance of getting bowel cancer. In 2010, more than 16,000 people died in the UK from bowel cancer and the disease is second only to lung cancer as the biggest cancer killer! For more information go to bowelcanceruk.org.uk
FIGHTING BOWEL CANCER THROUGH LIFESTYLE
- Increase your fibre intake by including foods containing fibre in your diet: whole-grains (including spelt), fruit, vegetables, oats and pulses such as beans
- Reduce your intake of red meat and processed red meat (e.g. sausages, bacon) if you currently eat large amounts
- Be physically active
- Maintain a healthy weight (this is a BMI under 25. You can check your BMI using the BMI widget at the bottom of my side bar)
- Avoid drinking too much alcohol
- Don’t smoke
- See your GP as soon as possible if you have any suspect symptoms such as blood in faces, and constipation or diarrhoea - early detection is crucial!
How health conscious would you say you are?
“Keep an eye on your health, as well as the latest
labelsbowel cancer awareness month, FASHION AND STYLE, General Fashion, General Health, Mulberry, NUTRITION AND HEALTH, Nutritional Advice, spelt
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