Monday, April 06, 2015
EASTER CHOCOLATE IN BOURNVILLE
There are two special events in the Christian calendar when it is globally accepted to over-indulge on chocolate, right? Christmas and Easter. I didn't consume much chocolate this Easter chiefly because I couldn't get my hands on my favourite brands, namely Leonidas and Godiva (yes I’m a bit of a chocolate snob), and secondly because I didn't receive any surprise chocolate Easter gifts this year.......flowers and hot cross buns yes, but not chocolate.
Some of you will know that I live in the city which is home to the second largest confectionary brand in the world, Cadbury. Cadbury was established in Birmingham in 1824 and is best known for its chocolate products including Dairy Milk, Crème Egg and the Roses selection box. Admittedly, I've never visited Cadbury World, a visitor attraction created and run by the Cadbury chocolate company, but I do have to drive through the area of Bournville to visit relatives; Bournville is the Birmingham suburb in which you can find the Cadbury chocolate factory and was developed into the village it is today by the Cadbury family.
Reports suggest the Cadbury family were particularly concerned with the health and fitness of their workforce, who resided on the Bournville estate: Mr Cadbury didn't want the workers gorging on masses of chocolate; he incorporated park and recreation areas into the Bournvile village development plans; he encouraged swimming, walking and other forms of outdoor sports among the employees; and he forbid the building of any pubs/public houses within the area - and there’s me thinking 'corporate wellbeing' was a new concept.
I took a little stroll around the Bournille neighbourhood this weekend - Cadbury World was fully booked!
|Acres of sports playing fields for Cadbury employees to stay active and healthy|
|Bournville Rest House was built to celebrate the Silver Wedding Anniversary of George and Elizabeth Cadbury|
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