Sunday, March 13, 2016



I’m always inspired by people who take the plunge to follow their dreams and passion and start their own business, so if my path crosses with such a person, I aim to delve into their lives and find out more about their work and motivation; if they’re Birmingham-based and it’s a heath/wellness business that’s an added bonus.

Roughly 6-7 months ago, I stumbled upon the juicing company, U-Juice, whilst out shopping; they were pretty much just starting out back then, but fast forward a further 6 months and they’re celebrating huge success and their first anniversary. I interviewed the owner JP.

Pictured: U-Juice smoothie, juice and date & almond balls

1.      *When was U-Juice established, and what fuelled your desire to set up a juice bar business in Birmingham?

I set up U-Juice in late 2014 and opened our first store in February 2015. After being a juicer myself for over a year, I noticed there was a need for this kind of thing in the city - no one else was doing 100 % natural raw juices. So I decided to go for it and invest everything I had to make it a success.

2.      *You’re based in the renowned Birmingham Bullring Indoor Market. Where else can we find you?

We have a permanent store based at the world famous bullring markets, but we attend various events throughout the Midlands, as well as doing various pop ups around the city and at Virgin train stations.

3.    *What is your business’ ethos in terms of the services/products you offer?

Our ethos is simple: keep it raw, clean, fresh and totally healthy. We DO NOT use any fakery at all. We are 100% real.

4.      *You’ve expanded your product line recently; what food and drink can customers find at U-Juice. Also, what is your most popular product and do you have a personal favourite?

We now offer a wide range of products, including acai bowls, salad pots, fruit pots, vegan snacks and of course our juice cleanses. My personal favourite is the acai bowl as you can put as many toppings on it as you like, including granola, fruit, nuts and seeds.

5.      *Health is at the top of many peoples’ agenda these days, which is great news; how does U-Juice fit into the evolving health and wellness scene, particularly in Birmingham?

It's simple, we are the ONLY raw cold-press juicery in Birmingham, with the added benefits of our juice cleanses. So being fit and healthy in Birmingham just got that little bit easier.

6.      *You’re running your own business -  this is most people’s dream. What do you love most about your work and what do you find most challenging?

I have the best job in the world, I'm doing what I'm passionate about plus I also meet some awesome people on a daily basis; my customers make me want to come to work 6 days a week. The downside is obviously time and commitment, but the benefits outweigh the negatives.

7.      *U-Juice has recently celebrated their 1st birthday – congratulations. Do you have any other exciting business plans/projects in the pipeline that we can be privy to?

We can't believe it's been a year already, we are so happy to even get this far let alone the amazing support we have received. We have lots of plans for the future, a new store will be fast approaching plus we have lots of events in the pipeline.

8.      *You’re very passionate about your business and product. Can you give us a little insight into your personal health and wellness regime

It's true, I love, live and breathe juice. I love everything about it, the health benefits are amazing. My personal regime is quite good, I eat healthy and drink juices every day. This has helped with my energy levels, skin and general well-being. I try to keep fit as often as I can, but the commitments of running a business sometimes can be tiresome. So I usually kick back and relax after a hard weeks graft. 

Thank you JP and I wish you continued success.

Later x

Disclaimer: this post is for information purposes only and shares only the views of JP and does not necessarily reflect my views as a Registered Nutritionist. This post is not intended to diagnose, treat, cure or prevent any disease or ailments and the content should not be considered a substitute for professional medical advice or treatment.


  1. Morning Colleen! Im so inspired by the same people and Im very thrilled u featured this company today, his job, passion and commitment in what he does and created is so worthy of admiration. I like their ethos too, wish he opens a store even here, being a juice addic and lover as well. Oh he is so cute too!:P Happy Monday Colleen, hugs! xo

  2. Yes it´s so great if people follow their dreams and passion. If you make your passion to your jop, its like vacation every day. I´m sure JP´s concept is very interesing for people and this is good for his business. The people want more companies like this one.
    Dear Colleen wish you a fantastic week

  3. To do what you love and make it living from it is great. I love juices as well, every morning I dring freshly made juice or smoothie.
    Great post, hugs!
    Dusana :-)


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